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Amazon, Toyota, Alcoa and others working to counter Trump's tariff plans

Companies are trying to avoid any confrontation with US President Donald Trump, but they want to exert the same influence as they can to dissuade him from breaking trade agreements or imposing tariffs on a wide range of imports.

Amazon, the world's largest online store and a cloud computing company that may suffer from tariffs on products sold through its website and components for its data centers, discusses industry-specific advertising campaigns and more extensive lobbying by the government, a person familiar with s said to Reuters on condition of anonymity.

Amazon declined to comment.

Toyota Motor North America, a subsidiary of Japanese Toyota, which may suffer if Trump follows the plan for calculating tariffs for imported cars and parts, flew workers to Washington for a rally this week before the US Capitol, while the unit chief met with key members of Congress in recent weeks to discuss the potential impact of tariffs.

General Motors Co (GM.N) executives, who may suffer if Trump pulls the United States out of the North American Free Trade Agreement or if it imposes auto tariffs, also held meetings with the administration and the congress over the past year of concern about trade issues. Tariffs will lead to "a reduction in the presence in the country and abroad," the company said in June.

The largest automaker in the United States intends to hire former deputy director Trump National Economic Council and advisor for international economic issues. According to sources familiar with this issue, Everett Eisenstat, who left the White House earlier this month, will head GM's public policy. GM told Reuters that it had an opening, but refused to confirm the rental. Eissenstat could not be reached for comment.

Those who already suffer from the tariffs of the Trump Administration for the import of steel and aluminum, which came into effect in June, are also pushing for assistance in private.

This week, Alcoa's CEO told investors that the aluminum manufacturer was in "active discussions" with the Trump administration, the Commerce Department and members of Congress about eliminating tariffs or obtaining an exemption for Canadian aluminum.

Alcoa said that this week it will incur additional costs of $ 14 million per month, mainly due to taxes levied on aluminum imported from Canada, the largest supplier.

In addition to the already imposed tariffs for steel and aluminum, the Trump administration threatened 10-percent tariffs for 200 billion Chinese goods, which would affect thousands of imported products from furniture to network routers.

The situation in the Amazon, based in Seattle, deals with such tariffs, which will hit consumers during the decisive season of shopping, said a person familiar with this issue.

Amazon identified a wide range of products, some of which were highly valued, tariffs would affect and assess the potential impact on its business, the man said.

High among its problems is the increase in import costs for components used in data centers or other elements that would make its cloud division less competitive, said two people familiar with this issue. Amazon Web Services is the most profitable division of the company.
Amazon is not alone in the technology industry with its worries. "It's hard to think of many of our companies that do not have any risk and impact as a result of the tariff," said Dean Garfield, executive director of the Information Technology Council, who considers competitors Amazon Microsoft Corp. (MSFT.O), Alphabet Inc (GOOGL . O) Google and others as members.

Lobbying of administration officials and members of Congress can be costly without guaranteeing victory, but some have succeeded.

Apple Inc. (AAPL.O) won guarantees from the Trump administration that its lucrative iPhone will be shipped from China without being charged tariffs, the New York Times reported last month.

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