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Ibotta’s revamped mobile app adds technology to help users get rebates faster

Ibotta’s revamped mobile app adds technology to help users get rebates faster

 Millions of consumers have taken Denver-based Ibotta up on its offer to get money back on everyday purchases  from beer to bread. So many, in fact, that the company felt that an update to the free mobile app wasn’t good enough. It overhauled the entire platform, right down to the personalized algorithms.

The new version is expected to launch this week in Apple’s App Store and on Google Play.

The company used feedback from customers, plus it brought in designers to worry about the look  like using blues and greens and ditching certain pinks, which are more difficult for colorblind users to see.

Other additions included optical-character recognition that help the app better understand words on a receipt, so the customer no longer has to type it in.

There are also new places to shop to get some cash back rebates are paid out when the user’s account gets to $20. Atom Tickets, Booking.com and 1800-Flowers are some new partners.

But perhaps the most attractive upgrade to users is the promise of more money. In beta tests of the revamped app, users saw a 17 percent increase in the amount of cash they got back, according to Ibotta.
source: denverpost.com






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